From Coach Nic · 29 Years · 3,600+ Trained

Find the marketing gaps that are costing you customers.

Stop guessing which channel works. The Marketing Gap Finder™ shows you exactly where your marketing dollars are leaking — and what to do about it.

No credit card required
24-hour test drive
marketinggapfinder.app/dashboard
Marketing Performance Scorecard
Week of May 12, 2026 · 6 channels tracked
Live
Social Media
24.3%engagement · target 35%
Gap: 0.0%
Email
18.1%engagement · target 20%
Gap: −1.9%
Blog & Vlog
31.5%engagement · target 30%
+1.5% ↑
Website
3.2%conversion · target 5%
Gap: −1.8%
SEO & SEM
8.4%CTR · target 9%
Gap: −0.6%
Apps
67%retention · target 56%
Above ↑
3,600+
Entrepreneurs Trained
29
Years Coaching
6
Channels Tracked
The Problem

Marketing without a scorecard is just expensive guessing.

Most businesses spend on six different marketing channels without knowing which one is actually closing the deal — or where the dollars are quietly leaking out.

You're spending on every channel

But you can't say which ones actually produce bookings — and which ones are draining your budget without showing up in your revenue.

You're posting consistently

Engagement keeps growing — but the engagement isn't converting to customers. Likes are loud. Bookings are quiet.

You're reading dashboards

The numbers are there but they don't tell you what to fix next, in what order, or how to close the gap between where you are and where you should be.

The Solution

Six channels. One scorecard. The gaps revealed.

Marketing Gap Finder™ unifies every marketing channel onto a single performance dashboard — then tells you exactly where the gaps are, why they exist, and what to do about them.

Flash Scorecard

At-a-glance health of all six marketing channels in one view — current performance, target benchmark, and the gap between.

Marketing Funnel

Track every stage from reach to booking, with weekly visibility into where leads enter, where they convert, and where they fall away.

Channel ROI

Real return-on-investment per channel — not vanity metrics. Know what each dollar of spend actually produces, by channel and by week.

Root Cause Analysis

The BAPSC™ framework applied to your marketing — surface the unprofitable behaviors, unprofitable attitudes, product/service breakdowns, business systems gaps, and customer voice driving every gap.

Strategic Action Plan

Don't just diagnose — close the gap. Each session generates a prioritized action plan with weekly accountability checkpoints.

AI Coach

Ask the Coach Nic methodology in plain English. The AI Coach is trained on 29 years of performance management coaching — context-aware to your data.

How It Works

Three steps to a marketing scorecard that actually works.

1

Connect Your Data

Smart Upload pulls from CSV, Excel, or your platform exports. AI-assisted column mapping handles the rest.

2

Diagnose the Gaps

BAPSC™ root cause analysis surfaces the unprofitable behaviors and attitudes, product/service breakdowns, business systems issues, and customer voice driving each marketing gap.

3

Close the Gaps

Strategic Action Plan generated for each gap, with weekly accountability rhythm to keep your team executing.

The Methodology

Built on the methodology that's trained 3,600+ entrepreneurs.

When your marketing isn't producing customers, there's a gap. BAPSC™ — Coach Nic's diagnostic framework — finds it. We surface the unprofitable behaviors in your marketing, the unprofitable attitudes driving them, the product/service issues those behaviors point to, the business systems that need fixing, and what your customers' voice says about all of it. Then we build the action plan.

Five domains. One diagnosis. A scorecard you can actually act on — whether you sell products, deliver services, or both.

Unprofitable
B
Behaviors
Unprofitable
A
Attitudes
 
P
Product / Service
 
S
Business Systems
 
C
Customers' Voice

"Your gift will make room in the marketplace, but performance management will keep you there."

— Coach Nic · 29 Years · 3,600+ Trained
See It In Action

Watch how Marketing Gap Finder™ finds your gaps.

Coach Nic walks you through the diagnostic in under three minutes — from data import to action plan.

Product Demo Video — Coming Soon
Marketing Gap Finder™ in Action
Coach Nic's 3-minute walkthrough of the Flash Scorecard, BAPSC™ diagnostic, and action plan generation.
Success Stories

Real businesses, real gaps closed.

Watch how businesses transform their marketing performance using Coach Nic's gap management methodology.

More client stories coming soon. Want to share yours? info@coachnicdc.com

Every Plan. Every Tier. No Exceptions.

More Than a Platform.
A Complete Methodology System.

29 years of proven methodology. Direct training from Coach Nic. A platform that runs the system for you. Every subscriber gets all of it.

1

Group Onboarding Intensive

2-hour live group session with Coach Nic. You leave knowing exactly how to use the platform and apply the methodology to your marketing.

VALUED AT $500 · INCLUDED

2

Full MGF Academy Access

34 courses, 170 lessons, every AI coaching prompt. Always growing — new courses release throughout the year, included as they go live.

VALUED AT $497/YR · INCLUDED

3

Live Training & Q&A — 2×/Month

24 live sessions a year with Coach Nic or a Coach Nic team member. Reinforce the methodology. Get your questions answered. Stay sharp.

PART OF MGF ACADEMY · INCLUDED

4

MGF Platform — 12 Months

The Marketing Gap Finder platform. Weekly tracking, channel-level performance, BAPSC™ root cause, RFM™ segmentation, AI-powered recommendations.

VALUED AT $1,188 · INCLUDED

Total Annual Value
$2,185 at standalone prices

Get all of it for as little as $1,188 in Year 1 — and the same $2,185 in value every year you stay subscribed.

You Save
$997
on Year 1 (annual path)

"Your gift will make room in the marketplace, but performance management will keep you there." — Coach Nic

Live The Operating System

Take MGF off the screen.
Into the room.

Three days in Washington DC. Four expert faculty. Your marketing data on the screen. Your gaps surfaced live, diagnosed in real time, and closed before you go home. This isn't where you learn about MGF — it's where you live inside it.

The Immersion

Most conferences hand you a workbook and a slide deck. Gap Closers™ hands you the platform — running on your real marketing numbers — with four faculty working alongside you for three days straight.

You enter your marketing data before Day 1. By the end of Day 3, you don't leave with notes. You leave with a system you've already started running.

The Elevation

At Gap Closers™, MGF stops being an app and becomes the operating system every attendee runs on. Faculty don't demo it — they coach with it, live, on your data, in front of you.

Every ticket includes 3 months of MGF Solo ($497) + 3 months of MGF Academy ($147) — a $644 value, included with every tier.

3
Days
4
Faculty
$644
Included Value
DC
Washington
Explore Gap Closers™

3 days in Washington DC · MGF Solo + Academy access included · Limited seating

Pricing

Choose Your Plan

Start with a one-time onboarding investment. Every plan begins with a 2-hour onboarding intensive with Coach Nic and full MGF Academy access. Subscription details are discussed during onboarding.

MGF Solo
For individual business owners
$497
One-time onboarding investment
Starting Month 4
$99/month
or $999/year — save $189
  • 2-hour onboarding intensive with Coach Nic
  • Full MGF Academy access
  • Initial platform setup
  • First 3 months of subscription included
  • 1 business location
Get Started
MGF Multi-Location
For multi-location operations
$894
One-time onboarding investment
Starting Month 4
$397/month
or $3,970/year — save $794
  • 2-hour onboarding intensive with Coach Nic
  • Full MGF Academy access
  • Multi-location platform setup
  • First 3 months of subscription included
  • Up to 5 locations, 10 team members
Get Started

Need a Coach Plan or Franchise Plan?

Coach Plan and Franchise Plan are custom-quoted to fit your specific operation. Book a strategy call with Coach Nic to discuss your needs and pricing.

Book a Strategy Call

Secure checkout powered by Stripe · Questions? info@coachnicdc.com

Already chose your plan?

Build your complete operating system

Three layers that work together. Set them up during onboarding, or pay twice later.

1
Foundation

Your plan

The methodology — 29 years of gap analysis distilled into a system you run weekly.

FROM $497 ONBOARDING

2
Connection

App Sync

Wires your ad platforms, email tools, and analytics to MGF. Clean data from day one — not month six.

$1,497 ONE-TIME

3
Execution

DFY service

We run the playbooks for you. Three tiers from monitoring to full operations.

FROM $997/MONTH

Recommended stacks

Pick the operator profile that fits you

Solo owner stack

For hands-on owners

1

Solo plan

Onboarding + first 3 months included

$497

2

App Sync

One-time setup, your tools talk to MGF

$1,497

3

Gap Watcher (DFY)

$1,500 setup + $997/mo monitoring

$997/mo

Day 1 investment
$3,494
Month 4 onward
$1,096/mo
Why set up the stack now?

Set up during onboarding = done in week 1.

Add later = redo your data setup, lose months of campaign learnings, pay twice for integration work.

Book a Stack Consultation →

Just want the platform? Start here: Solo $497 or Multi-Location $894

Included With Every MGF Subscription

MGF Academy

The methodology that took 29 years to build — now organized into 34 courses, 170 lessons, AI coaching prompts, and twice-monthly live training with Coach Nic. Always growing. Always included.

34
Courses
Released throughout the year. Each one unlocked the moment it goes live — included for every active subscriber, no extra charge ever.
170
Lessons + AI Prompts
Video lessons, AI coaching prompts for every concept, and quizzes that test your fluency in BAPSC™, P.R.O.F.I.T.™, RFM™, EPU, and the full system.
24
Live Sessions Per Year
Twice-monthly live training and Q&A with Coach Nic or a Coach Nic team member. Reinforce. Apply. Stay sharp.

Already an MGF Subscriber?

Your Academy access is included — no extra subscription needed. Launch the Academy and pick up where the methodology takes you next.

Not yet a subscriber? Start with any MGF plan above — Academy access activates with your subscription.

Launch MGF Academy →
bizgapfinder.com/academy

"The app is new. The methodology is 29 years old." — Coach Nic

Done-For-You Services

Don't Have Time?
We'll Close the Gaps For You.

For business owners who want results without doing the analysis themselves. Coach Nic and team work directly inside your MGF account — you get the gaps closed, not just identified.

All Done-For-You tiers include a one-time $1,500 setup.

Entry-Level DFY

Gap Watcher

$997 /month

We monitor your marketing gaps weekly, flag what's slipping, and tell you exactly what to fix. You stay in control — we keep you accountable.

  • Marketing app syncing & data flow setup
  • Weekly gap monitoring & alerts
  • Monthly written gap report
  • 1 strategy call per month
  • Includes MGF platform access
Request Gap Watcher
Fully Managed DFY

Gap Commander

$3,997 /month

We run your marketing performance rhythm end-to-end. Coach Nic himself reviews your numbers monthly and steers strategy. The closest thing to a fractional Coach Nic on staff.

  • Everything in Gap Manager
  • Multi-system app sync & custom integrations
  • Monthly Coach Nic strategy review
  • Custom dashboards & flash scorecards
  • Quarterly executive review
Request Gap Commander

Custom enterprise engagements available for franchise systems, agencies, and BDOs — request a quote.

Standalone Service

Marketing App Sync
Done-For-You.

Stop typing your numbers into the MGF platform every week. We connect your ad platforms, email tools, and analytics so your marketing data flows in automatically — clean, accurate, and ready for analysis.

Why this matters:

If your data isn't flowing, you're guessing. Manual data entry kills the rhythm. Sync it once, run on auto-pilot from there.

  • Discovery & mapping call — review your apps, data, and KPI priorities
  • Full sync setup — ad platforms, email, analytics, CRM connections
  • Data mapping & testing — configured to match your marketing model
  • 30-day post-sync monitoring — we make sure data keeps flowing clean
  • One follow-up call — troubleshoot anything that comes up

Already on a Done-For-You tier? App sync is included — you don't need to buy this separately.

One-Time Engagement
$1,497
Discovery · Setup · 30-day monitoring
What We Can Sync
  • Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads
  • Mailchimp, Klaviyo, ConvertKit, ActiveCampaign
  • GA4, Google Search Console, Plausible, Fathom
  • HubSpot, Salesforce, Pipedrive
  • Custom marketing data sources
Request App Sync Setup →

Questions? Call (202) 914-6595

For Coaches & Consultants

Become an MGF Certified Coach

Carry the methodology forward. Train directly with Coach Nic in person, then deliver the BAPSC™, P.R.O.F.I.T.™, and RFM™ systems to your own clients with full credentialing and the MGF platform behind you.

Program Format

1-week in-person intensive in Washington, DC followed by 4 weekly virtual Q&A and support sessions. Five total weeks, designed to make you fluent and confident.

  • In-person training direct from Coach Nic
  • Full MGF Coach Plan included for Year 1 ($2,964 value)
  • Branded materials & certified coach listing
  • Methodology training: BAPSC™ / P.R.O.F.I.T.™ / RFM™ / EPU
  • Annual recertification keeps you current
Certification Investment
$4,997
One-time. Includes Year 1 MGF Coach Plan.
Annual Recertification
$4,997 /year
Stay current with new methodology, new courses, and the certified coach community.
Apply for Certification →

Application required · Limited cohort size

Try Before You Buy

Pick the demo that matches your business.

Start your free 24-hour test drive. No credit card required. See where your marketing gaps are in under 15 minutes.

Full access for 24 hours Instant setup Cancel anytime
FAQ

Common questions.

How long is the free trial?
The free trial is a 24-hour test drive. You'll have full access to the Flash Scorecard, Smart Upload, BAPSC root cause analysis, and the AI Coach. Most users get their first useful diagnostic within the first hour.
Do I need a credit card to start?
No. The 24-hour test drive requires only an email address. You'll be prompted for payment details if you choose to continue after the trial.
What data do I need to upload?
Bring whatever you have. CSV or Excel exports from your social platforms, email service, website analytics, or ad accounts. The Smart Upload's AI-assisted column mapping handles the cleanup. If you don't have data yet, you can start with manual weekly inputs.
How does the AI Coach work?
The AI Coach is trained on Coach Nic's 29-year performance management methodology — BAPSC™ gap diagnosis, the 168-hour Management Rhythm, the Flash Scorecard framework, and more. It can see your data in context, so when you ask "Why is my Website conversion behind target?" it answers using your actual numbers, not generic advice.
Can I add team members?
Coach, Multi-Location, and Franchise plans support team members with role-based access. Solo plans are single-user.
Can I export reports?
Yes — PDF export is included in every plan. Coach plan and above can export white-labeled reports to share with clients.
Can I cancel anytime?
Yes. Cancel from your account dashboard at any time. Monthly plans end at the close of the current billing month. Yearly plans can request a pro-rated refund within the first 30 days.
What if I have multiple locations or franchisees?
The Multi-Location plan supports up to 15 locations with cross-location comparison views. The Franchise plan removes the cap and adds franchisee-facing dashboards plus an onboarding session with Coach Nic himself.

Stop guessing. Start closing gaps.

Start your 24-hour test drive — no credit card needed. Get your first marketing diagnostic in under an hour.

Start Free Trial